I help mid-market and enterprise companies accelerate product velocity, modernize UX, and unlock measurable business outcomes with AI — as a Fractional Product & AI Strategy Partner.
4B+ revenue impact
Scaled BlueJeans to $100M ARR
CEO at Selsa
90-DAY AI PROGRAM
From “We Need AI” to “We’re Shipping It.”
AI strategy & leadership alignment
AI-enhanced product and UX workflows
GTM and operational workflows powered by AI
Designed for CEOs, founders, and VC/PE-backed operators who need outcomes — not experiments.
THE GAP
No clear AI roadmap or ownership
Legacy UX blocking activation and adoption
Fragmented workflows across Product, Design, Eng & GTM
Slow product cycles, unclear priorities, and constant rework
Investing in tools without strategy or ROI
Missed revenue and upsell opportunities
Rising cost-to-serve due to manual processes
Teams misaligned on what actually drives outcomes
$4B+ in digital product revenue impact at Baker Hughes.
Scaled BlueJeans to $100M ARR (acquired by Verizon).
Led UX across 100+ enterprise software products.
Built and led AI-native initiatives as CEO & product leader.
I partner directly with CEOs, founders, and PE-backed operators to move from AI ambition to shipped outcomes. This is not coaching or passive consulting — it’s embedded, executive-level leadership across:
AI Strategy
Product Direction
UX Modernization
A tightly scoped, executive-led engagement that gives you:
A clear AI strategy
A modernized product experience
Operational workflows ready to ship
No theory. No experiments.
Just clarity, acceleration, and measurable progress.
AI opportunity audit across product, UX, and operations
Leadership and stakeholder alignment sessions
ROI modeling for high-impact initiatives
12-month AI roadmap with business-aligned prioritization
Outcome: A clear direction on what to build, why it matters, and how to measure success.
Modern UX workflows powered by AI assistance
Activation, onboarding & retention improvements
Rapid prototyping & design system updates
PLG enhancements for self-serve and sales-assisted journeys
Outcome: A product experience that is faster, clearer, and more intelligent — one users feel immediately.
AI-powered sales workflows & lead qualification
Customer support automation and internal knowledge workflows
Analytics and insights to track business impact
Team enablement and implementation best practices
Outcome: Faster cycles, reduced cost-to-serve, and a foundation for long-term AI capability.
I take on a limited number of executive engagements.
Each is tailored to your maturity, goals, and urgency.
Executive guidance for CEOs and founders who need a senior thought partner across AI, product, and UX.
Typical involvement:
Strategic reviews of roadmap and AI initiatives
Leadership alignment sessions
Support on org structure, prioritization, and execution
Hands-on leadership across Product, AI, UX, and GTM. I operate as part of your senior team — shaping strategy, aligning teams, and ensuring key outcomes ship.
Typical involvement:
1:1 work with CEO & product leadership
Direction-setting for AI, UX, and product velocity
Close collaboration with Design, Engineering & GTM
For VC/PE-backed or large-scale organizations undergoing major product and AI transformation. Deep, time-bound involvement to drive change across teams, workflows, and product lines.
Typical involvement:
Change leadership across teams and workflows
Acceleration of critical initiatives
Building durable foundations for long-term AI capability
Engagement structure and investment are tailored to your context and objectives and are discussed during the intro and scoping conversations.
Most engagements begin within 1–2 weeks after the intro call, depending on timing and internal readiness.
My sweet spot is mid-market and VC/PE-backed companies, though I occasionally partner with later-stage startups when the fit is right.
I lead strategy, product direction, workflow design, and execution oversight. Your team or partners implement with my support.
Neither. This is fractional executive leadership. I operate as part of your senior team, with clear accountability for outcomes across AI, product, and UX.
Next Step
If AI, product velocity, or UX modernization is on your agenda, we can use a short intro call to understand your goals and see whether this is the right fit.
Send a short note with your context and goals, and we’ll schedule a conversation:
On our first call, we’ll:
Clarify your current product, UX, and AI challenges.
Identify where AI can create near-term impact.
Determine whether a 90-day engagement is the best path